Sketch for Ramazzotti Liqueur (1937)


Pencil on canvas; signed lower right
In a period, hand-painted frame

37cm x 30cm in the frame


Federico Seneca was one of the masters of commercial graphics of the twentieth century. Moving from Art Nouveau to more futuristic style, he collaborated with the most innovative companies of the time, creating some of the most iconic advertisements of the 20th century.

Seneca’s work has been offered at auction multiple times, the record price being 8,990 USD for Pannetoni Sala sold at Bolaffi in 2023.

If you would like to buy this picture (or see some more photographs), arrange a viewing or if you would just like to get in touch, then please call 01608-658003 or email [email protected]